Review our cookie information to learn more. Todayâs guest post is by serial creative and longtime cool customer, Andrew Spear. (I hadn’t thought about cewargames’ helpful comment about links in emails acting as spam bait, but will remedy that failing in future emails.). Add a day job and two kids and thereâs very little time to spare! So, in this post, weâll not only be looking at Andrewâs work for My Little Geek, but a couple of other Kickstarter email updates that you may like. But the main reason why they are important for your campaign is because strong subject lines prompt your recipients to open their email which will then increase your open rates. I find it shows that the creator is putting themselves out there for all to see and is proud of the project. Thanks, Jamey. (did I use PS correctly?). Although the mass of my email targets is small, and those targets are strangers rather than family or friends, I’m currently confronting a challenge that seems related enough to present for feedback/suggestions in this discussion. So I’d recommend splitting your contact with these people into one or more messages where you establish a relationship, then at some point talk about what you’re trying to achieve. Many thanks to Andrew Spear for taking the time to show us how used both Kickstarter and email to give the My Little Geek book series a well-deserved boost. Your first contact with a stranger shouldn’t consist of you asking them for something. She did mass emails I took the time to create a personal message to everyone I sent it to. Here are some business email subject lines for creating an introduction. I did use a mass email near the end to highlight success and mention the campaign was ending. I told email recipients that I plan to submit an article based on the crowdsourcing data for publication in the popular press quite a while before the game is produced. Multiple game modes. As an incentive, entrants got a bonus entry if they shared the form. Pay attention to emojis that most of the eCommerce sites on this list use. So the emails lead off with an “about-them fan sentence,” so to speak, followed by lightly customized boilerplate paragraphs stating my request. Please feel free to act or to ignore. Sending pre-launch emails is a great way for not only getting your subscribers excited, but also helping you build an audience whoâs ready to buy the product. Once tip I’ll share from experience with running my own newsletter / mailing list over a number of years: If you choose to send a mass e-mail out to a bunch of recipients in a standard e-mail client like Outlook, chances are, that e-mail will not reach some or all of your intended recipients. To try to boost chances of getting the emails read, I leave brief voicemails in the wee hours, introducing myself and project, stating the time of my just-sent email, and declaring how much I’ll appreciate the recipient’s attention to it. No e-mail sent with a call to action is any good if it cannot be received and manual management of a spreadsheet of e-mail addresses can be a painful and time consuming experience. If I receive a mass email I hardly feel valued. The good thing with getting tons of emails is that among them you can find some of the best email subject lines to refresh your own.. Examples of this formula in action include: Introducing Canvas: A better way to send emails; Update to our iPhone App When it comes down to it. I’ve been looking at it all wrong. The exception is if the person has opted into being contacted you, like via an e-newsletter. Something along the lines of “I deliberately chose not to send a personal email to you, because I feel that would put you on the spot and pressure you. Create a plan for how many pre-launch emails you need to send in order to maintain buildup. So to give your welcome email marketing campaigns the best chance of success, we’ve curated this list of 50 of the best subject line examples we’ve seen actual senders use in the past. Have you ever received an email with a subject line reading, “Your life is about to get better” or “Something big is happening”? As part of UNHCR and Kickstarter’s recent partnership, a funding campaign to support refugee crisis relief work, they sent out an email with a powerfully moving video as a last call for donations. Our Current Approach to Board Game Reviewers and Content Creators (2021), 5 Surprises and Insights from a Digital Board Game Survey. I like the spirit of what you’re doing, though it does break a “rule” I’ve mentioned: In your first contact with someone, never ask them to do something for you. Jamey: The reality is, My Little Geek is a side-project run by a mom and dad from home and we wanted our campaigns to convey that. Most mass emails I get from friends and family aren’t for Kickstarter. Take a look at Campaign Monitorâs preflight checklist to ensure your emails donât skip a beat. However, I realized that I was thankful it was a mass email, because it removed any sense of targeted obligation. I now have 42 pre orders. Yes, I think so. While every email should include the product launch date, descriptions, and images, your emails should also answer the following questions: Are you ready to build an email campaign thatâs engaging and builds hype? Fresh Favorites Discover more Ancient Tree. A 2D action-adventure platformer game about an exciting adventure in … Dorothy: I see what you’re saying about respecting a person’s time–that makes sense, especially if you’re appealing to them about something you already know they’re passionate about. Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. Consider these examples when crafting the subject line for your next marketing email. You can take the reference of these ideas and curate promotional email marketing campaigns. We were kinda shocked to see how trivial changes in an email's subject and body could massively affect inbox rates. In our recent study on power words in email subject lines, we found that email subject lines that included terms like “Introducing” and “New” increased the chance of the email being opened by 9.45% and 3.26%, respectively. Send us your thoughts for a guest post! That gives them an extra incentive to share it as well. 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