0000006113 00000 n Safari: http://support.apple.com/kb/PH5042 Adidas Social Media Playbook 1. XVIII. Fair Play is the Rule of our Game! For example, we may collect Personal Information about job applicants from third party recruiters. 9 32 In Adidas’ social media policy, they ask its employees to consider the consequences of their social media activity. f) storing your complete order history so you can access it at any time; and f. transferring your Personal Information out of the country; and Social media is a natural extension of Adidas’s wider approach to marketing, especially when it comes to creating hype around its high-profile collaborations. 0000000936 00000 n They describe a scenario in which a coworker tweets about how one of your products “completely sucks,” and how awkward it would be to have a client see and point out that post in a sales meeting. Having a social media policy for your business is essential in making sure your employees know what they should and should not do on social channels. Affiliate tracking— We need to let our affiliate marketing partners, or service providers have certain information if you came to our site, and purchased products, through a visit to theirs. Creators Club information – includes: Unique Member Identifier (member ID), date you became a member, store ID (if you signed up in a retail store), source ID, country and brand of your original membership, membership points, engagement history, rewards history, membership vouchers associated to members. Identity information (only if required by the project), Contact information (only if required by the project), Location information (only if required by the project), Purchase information (only if required by the project), Behavioural and Profile information (only if required by the project). It created a lot of engagement and awareness. Importantly, the brand also discloses policies to protect suppliers and workers in its supply chain from the impacts of COVID-19. If you are not satisfied with our response, you can contact us to discuss your concerns or lodge a complaint with the Australian Information Commissioner (www.oaic.gov.au). This means depending on the outcome of the analysis of your information, we may reject your order, and decline your payment. The brand maintains multiple social media profiles on all major networks such as Facebook, Twitter, LinkedIn and Instagram, each devoted to a particular line of product, addressing audiences in various geographic locations. Open event registration {�2�?�2ү1����@Aۂ�Q�ˋ��fF���[Dе?�����E64!4J��ڣ ���u��aqlk�u+���^���î��b=�). If you deal with us as a supplier, a contractor or in some other capacity, we may collect your name, contact details and any other information you choose to provide to us. adidas Australia Pty Limited will inquire into your complaint and respond to you in writing within 30 days. c) sending you invitations to exclusive events; Creators club membership administration – where applicable As far as social media goes, Adidas has a hierarchy for their channels. We obtain this information from the social media network (e.g. At the adidas Group we believe in open communication and you are encouraged totell the world about your work and share your passion. Purchase information - includes: your payment information (credit card number), payment risk profile (provided to us by our payment risk solution), shopping cart (your ordered items), delivery details, shipping and billing address, customer order number, purchase history with adidas, transaction ID, and any other information related to your purchase. Adi-Dassler-Strasse 1 Cookies also enable our website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. Correspondence – includes: conversations we have when you contact customer service, the emails you write us about our products or services, the complaints you address to us via post, e-mail, fax, chat, Messenger, or call, notes we prepared on your feedback, calls back from our Customer Service to you, and any other communication between you and adidas personnel. All the information listed here will be kept for as long as you are a Creators Club member. This includes analysing data to understand how users browse our site and use the app to improve our user experience design to make sure you will continue to purchase our products and interact with us on our sites and applications. To enable our users to log on to all platforms, portals, services, communities and apps operated by or on behalf of adidas Data Controllers (which includes the Runtastic app and services) (“adidas Platforms”) with one set of log-in credentials (“adidas Log-In”), we store your adidas Log-In in our global authentication platform. Dell’s social media policy is broken down into six distinct elements, ranging from the more specific Code of Conduct to more general directives like “Be responsible.” Arguably the most important element in the policy is also the first: “Be nice, have fun and connect.” Ad response rates— Based on how you come to our site, we will measure our ad response rates by analysing our ad click-through rates to improve the effectiveness of advertising purchased on a site external to ours. Location information - includes: your residential location, current log-in location [IP address], GPS location (if you wish to share with us, for example through your mobile device settings), or the specific adidas site you have visited that might give us clues about where you are. We use it to know you better as a consumer, so we can send you marketing messages containing only products and services that we think you might be interested in. Opera: http://www.opera.com/browser/tutorials/security/privacy/ Behavioural and Profile information: this is collected through observing your browsing behaviour. It covers your brand’s official channels, as well as how employees use social media, both personally and professionally. When you interact with adidas through www.adidas.com.au or our different platforms, portals and applications, your Personal Information may be collected and managed on behalf of adidas Australia Pty Limited by the following adidas Group entities: . 0000001184 00000 n In this example it is 20% of content for Nike versus 7% for Adidas. In particular, your Personal Information is used for: a) calculating your club points to provide you rewards; 0000004682 00000 n ASK CUSTOMER SERVICE: https://www.adidas.com.au/contact.html, adidas Privacy Team and the Data Protection Officer Your order cannot be completed if our payment fraud detection solutions flag your transaction as suspicious and potentially fraudulent. User-generated content (UGC) acquisition from social media +49 (0) 9132 84 - 0 These Cookies are persistent but time-limited cookies. PROCESSING - To run the sites that are connected to the adidas domain and the adidas app, fix bugs to make sure you always see the site the way we intended, and monitor compliance with our Terms and Conditions, we screen all traffic to our site and analyse data that is received by our servers. b) providing you access to special offers and promotions; adidas Australia Pty Limited does not generally collect sensitive information and will only collect sensitive information about you with your consent (unless we are otherwise required or authorised by or under law to do so). PROCESSING - When we are legally required to provide your Personal Information for national and public security reasons, crime prevention, investigation and prosecution, anti-money laundering, judicial proceedings, protection of other individuals’ rights and freedoms, and enforcement of civil claims, we will provide information as requested by the authorities or parties once we are satisfied that the request is mandated by law. Product research and development If you don’t accept that we track you for this purpose, you will still see adidas advertisements on other platforms at random. o to consider job applicants for current and future employment PROCESSING - We send you marketing messages that we think you would be interested in (“personalised”) to the email address you provide to us during a purchasing contract. adidas AG Facebook Lookalike Audiences: https://www.facebook.com/business/help/164749007013531 Community information: this is the response you provided whichever format agreed at the time of the project. If you provide us with Personal Information about another person, please make sure you tell them about this Privacy Notice. You can help by letting us know about any changes to your Personal Information, such as changes to your address and phone number. However, if you switch off push notifications, we may need to contact you via emails for important messages relating to your purchase. We use it to complete your order on adidas sites and apps, in adidas stores, or other selling platforms. By clicking the "Sign up" button, I confirm I am over 16 years of age. Adidas’s policy is very clear and concise in its expectations for employee media usage. Purchase Terms) (for selling you the products) including invoice processing, delivery, personalisation services, exchanges and refunds, click and collect. Sydney New South Wales 2000 Activity information: any information we may collect from you on the day of the event. DataProtection@adidas.com • adidas AG Site (adidas domain) operation and app operation You can always check the date of the Privacy Notice to find out when we last made any changes. This Privacy Notice provides information on: a. which adidas Group entities manage your Personal Information; You can learn more about how our Advertising Partners help us achieve this purpose by visiting their sites: Google Personalised Advertising: https://support.google.com/adspolicy/answer/143465?hl=en Level 1 Preference information - includes: preferred language, log-in location, Wishlist items, preferred shipping address, browsing preferences, our correspondence with you, your adidas product reviews. XIV. Office of the Australian Information Commissioner 91074 Herzogenaurach At the adidas Group we believe in open communication and you are encouraged to tell the world about your work and share your passion. Don’t use ethnic slurs, personal insults or obscenity, or engage in any conduct that you wouldn’t accept yourself. We may also collect details of the interactions we have with you. XI. We use Cookies for different purposes, which also mean they have different legal bases. Which adidas entities collect and manage your Personal Information? This includes storing a unique identifier to manage and identify you as a unique visitor to our site, to provide a consistent and accurate service to you. Australia. Germany. The ‘help’ section in your browser should provide information on how to manage your cookie settings. These Recipients may include other adidas Group entities and third parties that provide services to us, including the Categories of Recipients identified in section 7 above. 0000001262 00000 n This includes asking you questions in surveys, asking you for feedback, asking you to test our products and provide us with a review, asking other service providers to conduct market and product research for us, try new technologies in our product that might collect Personal Information to stay ahead of the competition. XIII. This includes, but is not limited to: IP address, date and time of the visit, how long you remained on our website, the referral URL (if you came to our site via a different site or an advertisement), the pages visited on our site, your browser type, device type, versions, operating system. o to send you adidas news, offers and information about our products, services and events o for our administrative purposes and internal record keeping Legal obligation - cooperation with law enforcement and regulatory authorities (including courts) The identifier stored by these Cookies are provided by our partners. Facebook, Snapchat, Instagram, etc.) 0000008022 00000 n Without these Cookies, you will not be able to view our site properly. In the spirit of transparency, Adidas publishes detailed information about its supplier policies, audits, and remediation processes. Their policy can be found here. IT Cloud Solution Providers (where applicable). Depending on the purpose for which your Personal Information is used, your Personal Information may be shared with different “Categories of Recipients”. This includes analysing my overall interactions with adidas (such as my shopping history, use of apps, social media and personal data I share with adidas) in order to send me personalised commercial messages about adidas products. Use these guidelines as a starting point and create your policy according to regional laws, company standards and advice from legal professionals. This also further ensures our network and domain security. Level 3, 175 Pitt Street d. With whom (types of service providers) do we share your Personal Information to achieve the purpose (“Categories of Recipients”)? This requires us to collect various categories of Personal Information from you. We record all Customer Service calls for quality assurance purposes. 0000001441 00000 n Set out below are the kinds of information we collect if you deal with us through www.adidas.com.au or our different platforms, portals and applications, including the adidas app. xref e. other recipients of your Personal Information (“Recipients”); This both elevates the brand, and draws attention to the specific areas as well. We use it to help you improve your performance goals and improve your user experiences and identify what products might be best for you based on your exercise patterns. As a result, Personal Information collected and held by us may be transferred outside Australia (including to Germany, Switzerland, the Netherlands, the USA, the UK, Austria, Singapore, Thailand and Malaysia). This policy was created by Ford Motor Company to advise their personnel the ethical behavior they expect from their employees when using social media. We use it to contact you for different reasons depending on the purposes stated below. We will notify you when we make significant changes that you must be aware of. 0000035963 00000 n Our mission is clear: we want to be the best sports brand in the world. You have the right to request a human review of this decision, and challenge the decision. We can only protect your Personal Information when we have it. 0000045925 00000 n When you use the adidas app with your Creators Club membership, we use push notifications in the app to communicate information about your membership or promotional activities and offers. The service is hosted on the Delivery Partner’s platform. Product delivery However, you should be aware that any transmission of your Personal Information through the internet is at your own risk. o for identification and authentication purposes We review and update the Privacy Notice periodically to reflect any changes resulting from our day-to-day business operations. adidas Australia Pty Limited collects, holds, uses and discloses Personal Information for a range of purposes, including: o to respond to enquiries about the products and services we offer Identity information (username, password, email), Creators Club information (for Creators Club members only). a. adidas Australia Pty Limited … Community information – includes: information provided by you when you participate in various adidas events and communities either as a trainer, team member, a participant or as a promotor of our events, including for example: pictures, videos, your nickname, your team, your interests and preferences, your feedback, leader boards, event participation, joined groups, and registration details. The policy is a separate document and talks only about behavior on social media. 7 December 2011. g) allowing you to track your order delivery from your account. PROCESSING - Once you have successfully placed an order, we use your contact details (home and/or shipping address) and other purchase information to deliver the products you purchased to you. Global credential to all adidas platforms – user experience Adidas Social Media … PROCESSING - We send you marketing messages that we think you would be interested (“personalised”) to the email address you provide to us because you signed up to our email newsletters. directly or indirectly through third-party agencies we have agreements with. We like to see policies with a lot of common sense and human-speak, as opposed to full of “legalese.” This policy hits the mark. You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device without your explicit consent. To: Ms. Germany, adidas Australia Pty Limited Plus, it can help your company curb any legal or security issues. (One of Adidas’s social media policies regarding employees, link in references) This policy is a common policy amongst many enterprises. I consent to adidas Australia Pty Ltd. using my personal data for marketing and opinion research purposes. www.oaic.gov.au adidas Australia Pty Limited They digitized the production process with 3D printing technology and robotics at Speedfactory in Ansbach. We will obtain rights to your image through a licence agreement in the form of our terms and conditions. Other entities in the adidas Group and some of our service providers are located outside Australia. 0000000016 00000 n This is often required for network security purposes. H�|TK��6��W�Q�������v�Ɩ�����3�� ��!�"g�{��I�ax����{ � Js�a���gO��$�M��U�TU Sometimes, we may collect Personal Information from third parties. adidas AG This includes using the data we collected from you to do the following: Web analytics —Based on your browsing behaviour, we will analyse the data to improve the functionality and design of our site. To send you “personalised” messages, observe your online (and sometimes, where applicable, offline) behaviour, and analyse your behaviour using analytics to best estimate what product lines you might be interested in, and you can benefit from. You can switch off push notifications at any time using “Settings” in your mobile devices. 0000001626 00000 n 0000004402 00000 n 0000004533 00000 n o if you enter one of our promotions or events, to administer your participation in that competition or event 0000018989 00000 n endstream endobj 21 0 obj <> endobj 22 0 obj <> endobj 23 0 obj <>stream 0000005191 00000 n You can learn more about how our Data Analytics Solution Providers provide analytics services by using your data here: Adobe Analytics Data Collection: https://marketing.adobe.com/resources/help/en_US/reference/c_Privacy_Overview.html, Google Analytics Data Collection: https://support.google.com/analytics/answer/6318039?hl=en, Identity information: Unique Consumer Identifier (only). Your device information is collected by our app, and your browser information is collected by our cookies, tags, and pixels. Adidas is a worldwide leader in the sportswear market and clearly states the beliefs and rules that their employees must follow. Speed ; High-speed manufacturing is one of the essential parts of Adidas’ digital marketing strategy. Intentionally or not, somehow some of Apple’s internal policies leaked. These technologies are often referred to as “Cookies” collectively by other websites. Just like on Twitter, the Adidas account shares the content from the other channels. 37 Dunlop Road h�TP=O�0��+������r,�-��-�����O��l��~zϖ��#�@�s�=&=9�%�l�8y���mڻ��l"�L�%����i����%�w�p~P� ��! This chart above makes the case of the social media sport brands Nike vs. Adidas rather interesting. Considering that their videos link back to YouTube it would be a good idea to look at those statistics as well. It is required to allow us to conclude the contract with you.
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